Dragon's Den Experience

Last week we finalised another marathon of event & leisure innovation presentations. In this unit, students develop a new product proposal to a local business. I am always amazed at what 1st year students (BA Hons Events Management and BA Hons Events & Leisure Marketing) can do with the right challenge and support. Many of the 34 new product proposals were almost ready for implementation. They were well researched, creative and underpinned in a solid business case. Some were brilliantly delivered. After 8 years of leading this unit, we have achieved a lot. It is now a well structured unit which students find challenging yet exciting. A detailed report of the presentations can be found here.

Launching YACOPublishing

YACOPublishing eBooks will cover Study & Research Skills as well as topics related to the management and marketing of Experiential Services (Events, Leisure, Hospitality and Tourism). First book coming soon!

I created YACOPublishing to capitalise on the growing self-publishing trend. 

Academics produce a lot of content that often goes unpublished because it does not suit the traditional publishing methods (journals and textbooks). Self-publishing through eBooks provides academics with an easy and quick method to publishing such material. 

It is also very flexible as you don't need to have finished the whole book before publishing it. You can write part of it, publish it immediately and then add content over time. 

While I will use YACOPublishing to mainly publish my own work (alone or in conjunction with colleagues), I am open to proposals from other academics.

At present, YACO Publishing uses a platform called leanpub to publish its books.