Last week we finalised another marathon of event & leisure
innovation presentations. In this unit, students develop a new product proposal
to a local business. I am always amazed at what 1st year students (BA Hons Events Management and BA Hons Events & Leisure Marketing) can do with
the right challenge and support. Many of the 34 new product proposals were almost
ready for implementation. They were well researched, creative and underpinned
in a solid business case. Some were brilliantly delivered. After 8 years of leading this unit, we have achieved
a lot. It is now a well structured unit which students find challenging yet
exciting. A detailed
report of the presentations can be found here.
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