The Marie Skłodowska-Curie Individual Fellowships
2015 will open for applications on the 12th March.
The scheme, funded by the European Union, involves
a Researcher, potentially from anywhere in the world, coming to Bournemouth
University for 1 or 2 years to work with me on a research project of common
interest. There is funding for salary and other costs (the exact amount will be
known on the 12th March). For more information about last year’s call, visit
this website.
What areas am I interested in?
My research interests are diverse, but revolve
around consumer experience & behaviour applied to the marketing of events.
I am particularly interested in events marketing, that is, research that
focuses on using events for marketing purposes. It does not need to be
commercial marketing, as social marketing also frequently uses events for attitudinal
and behavioural change. For example, using events to change harmful behaviours
(e.g. unhealthy eating, sedentary lifestyles). In events marketing the focus is
not on the event itself, but on how the event can lead to certain social or
commercial outcomes. To illustrate what such research could look like, consider
the following examples:
- Using
events to promote European products globally. For example, using blogger events
to promote European wine in growing non-EU wine markets.
- Using
events to promote the consumption of local European food products across the
EU. For example, how local food events can make European tourists regular
consumers of local foods they experience during their holidays.
- Using
events to enhance the quality of life of European citizens. For example:
- Using events to enhance the
quality of life of the Elderly within the European Union
- Using events to enhance the
wellness and wellbeing of individuals with serious illnesses
These are just some ideas. As you can see, the idea
must have relevance to the social or economic agenda and priorities of the
European Union. Therefore, you are encouraged to read about these by looking at
EU policy documents in the http://europa.eu/
website.
Initially, you will lead the writing of the
proposal with my support. Once a reasonable draft is completed, the proposal
will be improved with the help of other BU academics and a dedicated consultant
working for BU. We have great support at BU to help writing the proposal, but
this requires time which means that an earlier rather than a later start is
desirable.
If you are interested and have a doctorate (or will
have before the end of August), send me an email with your initial idea (one or
a few paragraphs only) and why you would be a suitable fellow, and we will go
from there.
Feel free to tell anyone you think could be
interested about this expression of interest. Thanks.
