Today I have received a copy of the book Handbook of Tourist Behaviour: Theory & Practice, edited by Metin Kozak and Alain Decrop and published by Roudledge, where I have published a chapter entitled “The antecedents and consequences of prestige motivation in tourism: an expectancy-value motivation” (co-authored with Antónia Correia).
Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior.
We know quite a lot about what motivates tourists, but most studies focus on motivation as a whole (i.e. what are the most important motives). The number of studies devoted to the systematic examination of specific motives, such as prestige, is rather limited and an integrative model is lacking. Therefore this chapter aims to contribute to the growing body of knowledge on tourist motivation (1) by reviewing existing research in the field of the prestige motivation and (2) by developing an analytical model of prestige tourism motivation. This model is supported by current knowledge on prestige consumption, both within and outside the tourism literature, resulting in a detailed understanding of the motivation and expectation formation process. A number of research opportunities in the field of prestige tourism motivation are also identified.
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