The increasing importance and profile of sport tourism as a valuable field of research has been recognised by the Economic and Social Research Council (ERSC) in the United Kingdom, with the awarding of grant funding for a major international sport tourism project entitled ‘The STORMING Initiative’ - The Sport Tourism Opportunities for Research, Mobility and International Networking Group. The project, coordinated by Richard Shipway, a leading researcher in the field of sport tourism from Bournemouth University, is offering fifteen travel and conference bursaries for UK-based early career researchers to each attend one of three international sport tourism networking events. I have been awarded one of such bursaries and will be heading off down under to attend CAUTHE2010, the annual conference of the Council for Australian University Tourism and Hospitality Education. The conference takes place in Hobart, Tasmania, Australia, between the 8th and 11th February. By attending the conference I hope to further develop research opportunities across existing and emerging international sport tourism networks with a view to contribute to further develop sport tourism research.
My research project is entitled “A logistic regression model for analyzing the determinants of golf tourists’ satisfaction”. Tourist satisfaction is a part of tourist behaviour that impacts on the competitiveness of golf tourism destinations and includes loyalty, word of mouth and complaint behaviour. The general contention is that satisfaction is a necessary condition for loyalty and positive word of mouth, and to avoid tourist complaints. Therefore, golf tourism destinations need to pay particular attention to not only how satisfied golf tourists are but also what factors determine their satisfaction. This research aims to contribute to the growing body of knowledge in this field by examining golf tourists’ satisfaction. This aim will be met through achieving three objectives: (1) to investigate the determinants of golf tourists’ satisfaction; (2) to critically evaluate the use of logistic regression in the context of golf tourists’ satisfaction; and (3) to examine the extent to which country of origin influences golf tourists’ satisfaction. A survey of golf tourists visiting Lisbon (Portugal) is used as a basis for achieving the objectives of this research.
My research project is entitled “A logistic regression model for analyzing the determinants of golf tourists’ satisfaction”. Tourist satisfaction is a part of tourist behaviour that impacts on the competitiveness of golf tourism destinations and includes loyalty, word of mouth and complaint behaviour. The general contention is that satisfaction is a necessary condition for loyalty and positive word of mouth, and to avoid tourist complaints. Therefore, golf tourism destinations need to pay particular attention to not only how satisfied golf tourists are but also what factors determine their satisfaction. This research aims to contribute to the growing body of knowledge in this field by examining golf tourists’ satisfaction. This aim will be met through achieving three objectives: (1) to investigate the determinants of golf tourists’ satisfaction; (2) to critically evaluate the use of logistic regression in the context of golf tourists’ satisfaction; and (3) to examine the extent to which country of origin influences golf tourists’ satisfaction. A survey of golf tourists visiting Lisbon (Portugal) is used as a basis for achieving the objectives of this research.
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